JFG News Releases
Non-profit applicants sought to receive free marketing services
J. Fitzgerald Group, an international advertising and marketing agency headquartered in Lockport, invites non-profit organizations to submit applications to receive free advertising and marketing services in the 5th annual Western New York area CreateAthon®.
Scheduled to begin September 20, 2012 CreateAthon® is a 24-hour blitz during which J. Fitzgerald Group provides marketing and creative services to area non-profit organizations on a pro-bono basis.
“Our goal is to give non-profit organizations the creative marketing materials they need to support their worthy missions,” said Jack Martin, partner of J. Fitzgerald Group.
“We anticipate helping numerous organizations again this year with materials and creative that they otherwise could not afford. The past four years have made our WNY CreateAthon® a tremendous success with 42 projects completed for 14 different charities.”
Non-profit organizations may request projects including the creation of logos, letterhead packages, brochures, advertisements, direct mail campaigns, posters, TV and radio scripts, outdoor billboards, signage, banners and more.
Each application will be evaluated and then selected for inclusion based on audience reach, the ability of CreateAthon® services to make an impact on the non-profit organization and opportunities to help groups that are currently under-funded. Non-profit organizations receiving donated services during the 2008 through 2011 CreateAthon® will not be eligible in 2012.
Carmel Cerullo-Beiter, partner of J. Fitzgerald Group, added, “The economic and funding environment facing so many non-profits is challenging, to say the least. We expect CreateAthon® to stretch further with even greater impact this year.”
The deadline for CreateAthon® 2012 applications is 5 p.m. August 13. Organizations selected by J. Fitzgerald Group to receive CreateAthon® 2012 services are scheduled to be announced on our CreateAthon® page on August 28.
J. Fitzgerald Group will meet with each of the selected beneficiary non-profits prior to the event to discuss the communication tools they need most. The round-the-clock creative and design work will begin at 8 a.m. on Thursday, September 20 when J. Fitzgerald Group’s volunteer team of graphic designers, writers, direct-mail specialists and branding strategists assemble at the 12 West Main Street offices.
At the end of the continuous creative blitz, work will be presented to the non-profits Friday, September 21 at 8 a.m. Production, printing and fulfillment will follow on an accelerated timetable.
With the help of donating vendor partners, JFG will complete all projects at minimal or no charge to the non-profit clients. Interested organizations may download an application by visiting http://www.jfitzgeraldgroup.com/createathon or by calling (716) 433-7688.
Download the application now View the CreateAthon® FAQ
The organizations benefiting from previous Western New York area CreateAthon® events were:
o Aquarium of Niagara
o Compass House
o Equi*Star Therapeutic Horseback Riding Center
o Gilda’s Club Western New York
o Hope For Two (Pregnant With Cancer Network)
o Journey’s End Refugee Services
o Literacy Volunteers Of Niagara County
o Lockport Meals On Wheels
o National Foundation for Celiac Awareness
o National Multiple Sclerosis Society, Upstate NY Chapter, Buffalo
o Opportunities Unlimited Of Niagara
o St. John The Baptist Church
o The Dale Association
o VIVE, Inc.
The CreateAthon® program is a 24-hour creative blitz during which advertising agencies and design firms work on a pro-bono basis for non-profit organizations. CreateAthon® was founded in 1998 by RIGGS, an advertising agency in Columbia, South Carolina.
Since its inception, RIGGS has partnered in the coordinated CreateAthon® effort with over 70 advertising and marketing firms across the United States and Canada. Each firm has pledged to hold 24-hour creative marathons in their respective markets.
J. Fitzgerald Group is the exclusive Western New York area partner. Information about the national program is available at http://www.createathon.org.
For more information, please contact Tim Marren at J. Fitzgerald Group, (716) 433-7688 or visit http://www.jfitzgeraldgroup.com/createathon