Standards exceeded – across North America and for your locale.

Opportunity:

Many Volvo dealers were either not sending out corporate materials, creating their own that rarely met corporate standards or were not marketing themselves at all. Volvo also wanted cost control, management and more equal distribution of its co-op budget.

JFG Solution:

JFG developed an automated, online system where dealers could create their own corporate-approved materials for local placement. Tied directly to a printing company and for immediate production or ad placement. Seamless co-op reimbursement and easy corporate tracking. Dealers can also customize projects with their own copy and photos while staying within corporate standards

Results:

  • 2006: used by 4 (of 49) dealerships; 2009: 35 dealerships, covering 150 branches.
  • System average: over 50 projects per month.
  • Saves dealer time: create and send projects within minutes, even ad deadlines of less than an hour.
  • Volvo material preparation fees dropped an average of 90%.

Testimonial:

"i-Marketing is all about flexibility and customization – without sacrificing quality. You don’t have to choose between having input into the message or having advertising agency-quality materials. You get both. It’s the best system I’ve ever seen, and I’ve seen quite a few in my day."

Paul Parker, Marketing Manager
ROMCO Equipment Company

Volvo – i-Marketing