Every success has a story. Some have a $123,000 gain.
Opportunity:
Celebrate the success of customers in their daily work with the assistance of Volvo Construction Equipment. Promote the products and get the word out to a wider audience – current and potential customers – to help drive sales.
JFG Solution:
JFG utilized a journalistic, on-the-scene writing style to engage all readers. Achieving Volvo’s purpose of customer recognition, the stories are also publication-ready for construction print & media outlets. To further maximize usefulness, JFG also developed “quick read” fact sheets, focusing on the machine solutions, utilized daily by many Volvo dealers.
Results:
- Increased media placement - up 50%.
- A dealership recently used its story to sell a brand new, $125,000 excavator with attachments. Story co-op cost: $2,000. Payoff: $123,000.
- Enhanced dealer/customer relationship, consumer awareness, competitive positioning.
Testimonial:
"Working with JFG is a truly rewarding experience. They always do a professional job and produce the highest-quality materials that we are proud of. And they are always willing to work with any request we throw at them and go the extra mile for us."
Chris Price, Product Marketing and Communications
Volvo Construction Equipment
