Retire the old ways of doing things.
Opportunity:
Pinegrove Estates, a new retirement community in development, originally hired an agency that specialized in retirement communities to handle its initial marketing efforts. When the agency underperformed in terms of results and customer service, Pinegrove looked for a new agency.
JFG Solution:
JFG immediately learned the market and helped Pinegrove bring its unique, cutting-edge retirement community model to potential residents. To drive interest and pre-sales of the homes, JFG developed a multi-media campaign with a complete website redesign, TV/radio/print advertising, PR, billboards, monthly member events and more. A key component of this educational campaign was extensive direct mail, encouraging the redefinition of retirement through an engaged, social lifestyle.
Results:
- In just four months, helped secure 75% of new member depositors, before the groundbreaking was put on hold due to the economy.
- Increased attendance at learning events by targeting the right people.
- Turned new members into Pinegrove "salespeople," offering new ideas/programs.
Testimonial:
"We really appreciate the enthusiasm and creativity from JFG. We are very pleased to have decided to work with your firm and only have positive things to say about the work you have done for us."
Ann Briody Petock, Co-Founder
Pinegrove Estates
