Stretch the dollar to reach 45,000 customers each quarter.

Opportunity:

Komatsu wanted a way to attract new customers and direct all customers to its local Komatsu dealerships for special offers on machine purchases and service promotions.

JFG Solution:

JFG created a series of individual, dealer-branded quarterly direct mail campaigns (writing, design, printing, fulfillment), personalized for each local dealer’s customer list. Contains special offers and limited time financing packages.

Results:

  • Program reaches over 45,000 customers each quarter.
  • 27 dealers representing over 110 branches participate in the program.
  • Double-digit increase in machine and parts sales and servicing.

Testimonial:

"I’ve worked with JFG for over eight years. They’re fair, flexible and most of all, take a genuine interest in the success of my business. They help me stretch my marketing budget for maximum impact."

John M. Facchinei, Director, Product Marketing
Komatsu America Corp., Utility Division

Komatsu