Getting them in. Getting them over to our side.
Opportunity:
Throughout the year, BD displays at several key industry trade shows. Two of the most important shows are for the Association for Professionals in Infection Control (APIC) and American Society of Health-System Pharmacists (ASHP). The shows are rather large in size and attendance, so getting a significant share of target customers’ attention is critical.
JFG Solution:
JFG has developed numerous annual direct mail campaigns geared toward the many diverse audiences attending APIC and ASHP trade shows. Cutting through the clutter recipients receive leading up to these shows, JFG developed impactful messages around hard-hitting issues and company giveaways that drive booth traffic and bring in new customers.
Results:
- Very high 12-13% response rate average, with some campaigns reaching up to a 30% response.
Testimonial:
"With trade show promotion you’re looking for design and content that sparks interest, adds customer value and creates buzz. JFG always knows what draws them in."
Brad Noe, Manager, Technical Resources
BD Medical
