A 50% sales increase that didn’t hurt a bit.
Opportunity:
BD produced a new, higher priced line of painless lancets (used to self-extract and test blood). BD needed physicians, nurses and pharmacists – those who potentially thought all lancets were the same – to understand the dramatic difference for the patient.
JFG Solution:
JFG helped BD prove its point with a complete product launch campaign – from national ads to white papers. Included a dimensional direct mail piece containing the new lancet, competing products and a mesh paper that could be poked to see and feel the difference without having to do an actual test on the skin.
Results:
- 50% increase in international product orders and sales.
- Reached 50,000 medical professionals with an impact on 4 million patients.
- Enhanced awareness of revolutionary new product.
Testimonial:
"I always enjoy working with the team at JFG. They dive right in to learn the product and develop a campaign that consistently exceeds my expectations. They are a great group and I value the partnership."
Joan Rogers, Marketing Manager
BD Consumer Products
