Creating a landscape for success.
Opportunity:
Akron Tree Farms, a field production nursery specializing in deciduous shade and ornamental trees, was originally a landscaping business. The acquisition of a tree farm created the need for a new corporate look and message.
JFG Solution:
It was a business without a face. JFG developed a branded identity package for Akron Tree Farms, enabling the company to branch out with a new logo, website with comprehensive product listing, letterhead, catalog, t-shirts, hats and more.
Results:
- 60% increase in annual sales and doubled size of customer base.
- Enhanced positioning in landscaping and tree planting markets.
- Dramatically affected consumer awareness, which previously had only been achieved through word of mouth.
Testimonial:
"We had started a new company, and though we know our business, we had no idea how to project our image to our current and new customers. JFG took the time to listen and understand the message and image we wanted to project. The process was enjoyable, and the final materials were far better than we could have hoped for."
Ed Dore, Owner
Akron Tree Farms

