Branded a winner.
J. Fitzgerald Group is a marketing communications firm - but what does that mean exactly? What is marketing? And what is the difference between marketing, advertising and branding?
Quite simply, marketing is the sum of everything your company is, says and does to identify a need, fill it with an attractive solution, and create an interaction between you and prospective customers so you can get that solution into their hands.
Many people think of marketing as just a creative message, or an ad or a brand. But that's just the icing. A real marketing program digs deeper than a creative headline or flashy logo. At JFG, we view marketing as the umbrella, under which resides:
- Public Relations
- Customer Support
By utilizing proven techniques, J. Fitzgerald Group is able to help build effective marketing plans that take each of those elements into account. And once we help you build your marketing plan, you can develop a solid brand.
And what is branding? It's simply an implied promise that the quality people have come to expect, either from their personal experiences or perceptions, will continue with future purchases. The purpose of branding is to get prospective customers to believe you are the best solution to their problem.
At J. Fitzgerald Group we realize that a brand is a company's most important asset. Many of the clients we represent are major national and international brands: Volvo, Becton Dickinson, BUBBA Burger, Godwin Pumps, Isuzu Diesel Engines, Columbus McKinnon and Groeneveld. These companies have entrusted their good name to our care, and J. Fitzgerald Group takes the management and growth of those brands very seriously.
Our vast experience – with local, national and international client partners - has helped JFG become the ideal partner in terms of branding consistency.
And, of course, we believe in developing strong creative solutions to implement your marketing plan and build upon your brand. But we do so with the sole intent of making sure your message is appropriate for the market, that it represents you well, and that it achieves the desired result: to drive sales. After all, we aren’t in this business to show how fun and creative we are – or to win meaningless awards. We're in it to help our customers gain customers. And that, quite honestly, is the true purpose of marketing.